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November 26, 2016

In the age of digital archives and fast paced lane changes, a true reinvention seems almost impossible. The internet warehouses everything. For Peruvian singer/songwriter Alejandro Chal, a.k.a  A.CHAL, rebirth seems to have come fairly effortlessly. For the past five years, A.CHAL has been creating druggy, atmospheric music in Los Angeles and New York. His 2013 Ballroom Riots found some success on the blogosphere, but overall, the record was reaching for sound that it couldn’t fully grasp. The guise was too transparent. Still the potential was enough for A.CHAL to leverage Ballroom Riots into a publishing deal with Sony ATV.

With Pigeons & Planes naming A.CHAL as one of the Best New Artists of 2015, taking the stage at Interview Magazine’s Coachella 2015 party, support & coverage from the likes of the FADER, i-D Magazine, USA Today and more, A.CHAL is surely a new artist to watch for this year. With the release of his album, Welcome To GAZI, he has fully come into his own, working the dark persona he has always embodied into a sophisticated but still true-to-life, deep and sultry sound. It is the perfect accompaniment to a cool L.A. night. We hope to share this simulated energy with you at our upcoming Room Service event…


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